design research / human factors

The foundation of any successful design program is based on the fundamental understanding of the problems it is trying to solve and the understanding of how the product will interact with its intended user.

Design research allows us to uncover unseen problems and unique design solutions that may otherwise not come to light. The synthesis of that information allows subsequent design phases to be driven by factual data and information, keeping the project focused on your goals.

• human factors/ergonomics
• user/focus group analysis
• field research
• product and manufacturing analysis
• technology research
• storyboards