Challenge

Flambeau’s archery case needed to be rugged, attractive and user-friendly, but it also needed a low production cost to compete in the marketplace. InForm’s design team worked directly with Flambeau’s toolmaker and production staff to tailor the design to Flambeau’s capabilities.

Result

Making the case halves identical minimized initial tooling costs, which allowed Flambeau to meet its price requirements. Features such as universal latches, an ergonomic handle, and molded-in slots for changing broadheads on arrows enhanced the user experience.

InForm’s Contribution

• Environmental and user demands analysis
• Industrial design
• Market analysis
• Ergonomics
• FAA regulatory standards